Ray J -- I Got a New Piece ... and it Tells Time


EXCLUSIVE


Ray J Watches

Ray J wants to give Kim Kardashian a run for her money, but not in a hotel room ... this time it's in Macy's.


We've learned Ray has signed a deal to become the face of RSNL watches with his business partner, David Weintraub. The timepieces go for anywhere between $150 and $500. They got some good outlets ... JCPenney, Macy's and Kohl's.


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Ray wants this to be his entree into the jewelry biz ... just like Kim K.


He always makes his money right behind her.