NFL Star Joe Haden -- Opening Dope Sneak Shop ... On Black Friday

Opening Dope Sneak Shop


... On Black Friday



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Cleveland Browns superstar Joe Haden is such a huge sneakerhead -- HE JUST BOUGHT AN ENTIRE STORE ... and TMZ Sports has learned he's having a massive grand opening party on Black Friday!


Here's what we know ... Haden has been wanting to get into the shoe biz for a while -- and bought out an existing sneaker shop in downtown Cleveland, which he renamed "The Restock."


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We spoke to Joe's business partner David Damier who tells us, "It's a consignment based store. We specialize in offering shoes that you can no longer find in stores. Rare shoes are our specialty."


Doors open on Black Friday -- and David says Joe will definitely be on hand to celebrate ... even though the Browns have a game in Atlanta that weekend.


"They don't fly out until Saturday, so Joe will definitely be there. There will be a bunch of athletes there."


No word if Haden will be selling anything from his personal collection -- which is stocked with some of the most sought-after sneakers ever made ... including Air Yeezys, South Beach LeBrons, Corks, and some ultra-rare Air Jordan VIIs.


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