Exclusive Details
"Alex from Target" has come under fire as being nothing more than an elaborate marketing campaign -- but little Al's employer tells TMZ the Internet phenomenon is 100% genuine grass roots.
The teen cashier, who's full name is Alex Labeouf, become the new "it" guy when his pic was retweeted more than 1.5 million times in the #Alexfromtarget campaign. Late Tuesday a marketing company called Breakr claimed responsibility for the movement, saying it was a social experiment to test the impact of so-called fangirls on a product.
But a rep for Target tells us it has no affiliation with Breakr. The rep added, "Let us be completely clear, we had absolutely nothing to do with the creation, listing or distribution of the photo."
Additionally, several bloggers have started poking holes in the marketing company's 'Alex' theory, and attacking it for being the real shameless promoter.
