Joe's Jeans Owner -- Marriage Wasn't a Good Fit ... Wife Files for Divorce


EXCLUSIVE


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The guy who founded Joe's Jeans is un-Lucky in love ... he's getting divorced.


Joe Dahan's wife, Ambre, filed to end their marriage, citing the usual irreconcilable differences.


Joe -- who turned the company into a juggernaut -- is worth an estimated $15 million in stock alone.


Ambre wants a piece of the action ... she's gunning for spousal support and wants joint custody of their 2 kids -- ages 5 and 3.


They married in 2006. The date of separation puts the marriage 1 week shy of 7 years.